Showing posts with label Business. Show all posts

Wednesday, November 26, 2014

Improve Workforce Productivity an Infographic from Paychex

photo by wikipedia.com

My friend at Paychex Inc. sent me this beautiful yet very informative infographic on Improving Workforce Productivity accessed 11/25/2014. (Having trouble viewing infographic? Follow this direct link via Paychex, Inc.

Improve Workforce Productivity Through HR Technology from Paychex

Wednesday, November 19, 2014

Grow Your Online Presence

I came across a blog today called Tweak Your Biz. It is now one of my favorite blogs to read, full of advice, resources, and lots more. It's essentially a small biz and social media marketing survivor blog. Anyway, Adam Connell has compiled advice from 43 experts in the art of growing your online presence and put it in a handy infographic. Let me pass it to you.

Author: Adam Connell

How To Grow Your Online Presence: Advice From 43 Experts [INFOGRAPHIC]

Infographic : How to Grow Your Online Presence by Adam Connell via tweakyourbiz.com
Social /Blog photo credit: Blog Archive - Synnd: The Content Marketing Engine

Shelly Michalk

Monday, October 27, 2014

The Work at Home Revolution.

The Work at Home Revolution

My dreams of working at home doing something I love have never been a secret to anyone who knows me or anyone who has blessed me by reading my ramblings online, nor have I kept my love for finding new, useful, and brilliantly designed websites and blogs to share with you all. It's truly a love of mine so I was so happy to open my email to find a message asking me to read and pass this along.
Let me introduce Ghergich & Co. a content marketing firm whose services include Content Marketing, Strategy, Editorial Content, and Infographic Marketing. Basically everything you need to Engage your audience instead of Interrupting them.
My friends over at Ghergich & Co have sent me this beautiful and informative infogaphic on

The Work at Home Revolution

Source: http://ghergich.com/infographic-examples/home-office-revolution/

Infographic accessed 10/27/2014 8:43 PM

Go to Ghergich & Co and sign up for email updates

Shelly Michalk

Saturday, May 17, 2014

Branding and Self Promotion

facebook business (Photo credit: Sean MacEntee)

Why Brand Your Business

Just like in any business, getting the word out about your services and or products plays a major role in how successful your business becomes. The same applies to an executive flagging for a higher position within a corporation, a freelancer working towards expanding his client load, and it applies to blogging as well.
These days we are lucky, we go online, Google different networking sites, sign up and start friending people. But which sites who offer this exposure, are best suited for your needs? One of my favorite sites, wahm.com, has done a little research on this to help us clearly understand how important Branding your Business is.

The Importance of Branding Your Business

Accessed May 17th, 2014 www.wahm.com

Advertising is a great way to earn customers, but it is important that you look beyond the ads and think about creating a lasting impression in your field of work. You can do this by branding your business. Branding your business is important, whether you are a one man operation or a multi-million dollar cooperation. Creating a brand will help you stand out in the sea of similar companies, and help increase your sales and customers.
What Is a Brand?
A brand is more than just a name or logo that you give your business. It is your identity, and shares with the world who you are, what you can offer, and how you offer it. It also helps establish credibility with future customers. If you earn a good reputation for your brand, you can break away from your competition. Strategic branding will allow you to be more flexible and in control with the most important factors of business, namely pricing. When you have a good brand established, people are more likely to pay more for your services. This is because they believe your services will be more beneficial than other, lower priced options.
Stand Out from the Crowd with Your Brand
The most obvious reason for a brand is to differentiate your business from all the rest. People begin new business ventures every day, launching a new website and handing out bundles of business cards. One of the main goals you should continually set for yourself is finding ways to step outside the box. You want potential customers to notice you, and your brand will help accomplish this.
Strategic Branding Allows for More Effective Marketing
Also, with a brand name and logo, you can market your business more efficiently. Developing a reputation for yourself will allow you to skip the introductions with potential clients, as they will already know who you are and what you can offer them. This will decrease the amount of time you spend discussing yourself, which will give you more time to land new customers and reach out to even more.
Market Your Name and Your Products

The Coca-Cola logo is an example of a widely-recognized trademark representing a global brand. (Photo credit: Wikipedia)

The time you spend making a name for your business does more than just increase awareness for the business itself. By promoting your brand, you are indirectly promoting your products and services. Once you become a household name, what you offer will be very familiar to your customers and maybe even potential clients.
Branding your business is an important consideration that should not be overlooked when starting out with your venture. Keep in mind that its about more than just business cards and a logo. Your brand will reach out to others and share exactly what you do and how you can help them. It will help you get ahead in the game, make your marketing and advertising more efficient, and help you expose customers to your products. Even if you are just starting a one person work-at-home business, it is important to consider branding your business.

Source: http://introductionwww.wahm.com/articles/the-importance-of-branding-your-business.html

Until Next Time, Bye Bye

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Tuesday, May 21, 2013

Business Blogs: A Roundup of My Favorites

Business Blog Roundup:

Over the last year or so, I've been almost obsessed with topics on Small Business, Start-Ups, and Entrepreneurship, as well as Self Employment. Fascinated with all the World Wide Web, in all its glory, has to offer the already brave and intelligent individual who has taken that leap in life to successfully grab hold of professional and hopefully, financial freedom and independence.

After scouring high and low, searching for the best in resources, forms, advice, and articles, I give to you, a small but powerful list of my favorites.

I love, Love, LOVE this site! AllBusiness.com is a very resourceful site that includes categories such as Getting Started, Sales and Marketing, Finance, Staffing/HR, and Operations just to name a few. AllBusiness.com also has an expert site called

AllBusiness experts offers expert advice on a wide variety of topics including, Technology, Finance, Start-Ups, Staffing, and so much more. A great resource for the Small Business Owner!!!

InBusiness.com is one of the most comprehensive resources on the Web for company profiles and marketing resources. The site allows small and growing businesses to post a free business profile featuring their company, products, and services. The site allows entrepreneurs, business professionals, local businesses, and marketers to establish a Web presence, connect with customers, connect with employees, as well as find partners and vendors. Also allows link back features to enhance SEO ranking for search engines. InBusiness.com is part of the family of E-PersonalFinance.com, Inc., which operates the premier small business Web site AllBusiness.com.

GetEntrepreneurial.com is a small business blog dedicated to providing business advice and resources to aspiring entrepreneurs. Specially hand-picked panel of GetEntrepreneurial.com Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.

SERN is a (501c3) not-for-profit education corporation established for the purpose and promotion of the development and expansion of self-employment for persons with disabilities. SERN's mission is to locate relevant self-employment resources, translate those resources into user-friendly terms, facilitate networking opportunities, and to identify best practices and most effective procedures for persons with disabilities interested in becoming self-employed or maintaining a productive small business.

Passion for Business.com is a business coaching and consultant site and blog full of helpful resources, links, informative articles, classes, and advice for the budding entrpreneur who is interested in starting or growing a business.

I hope you enjoyed my 1st Business Blog Roundup and check back for more round ups in the near future. If you have a favorite site you'd like me to check out please contact me.

Shelly Michalk-Schumacher